This specific ad is targeting the adults who have a job. There is as picture of a burning building and I used the image of superman and replaced the “S” on his shirt and put the “Nescafe” name on there and this is saying that is you drink Nescafe you can do anything.
Drinking coffee is something personal
This picture I consider to be intimate as the shot of the subject is in the “intimate” space. It is meant to be a very personal shot due to the closeness of the camera. This ad is trying to get the message of drinking coffee is a personal experience so it is aimed at the female public.
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